The templates are built with a tremendous amount of psychology. They are designed to answer the customer’s questions and yet leave them wanting more. The are timed with a series of touch points that encourage the customer to take action with the dealership. Both, the frequency and the content of the messages, are designed to get the customer to respond and become kinesthetically involved. We have learned from previous Internet sales that more than 70% of the people that purchased automobiles from Internet departments claim it was because they were emailing each other. With this statistic in mind, we built in a series of “call to action” items that, simply, yield more results.