Just like the conventional sales process there is a reason for every step along the way. Nothing is done in our process unless it has a purpose and brings you closer to the sale. When selling cars we were all taught to do a really good meet & greet, once we did that well we worked through our fact finding, then to the Inventory walk and to the product presentation and so on. This process does not change the way we sell cars they probably will never change however it illustrates that some of the steps of the sale are conducted on line. You will never sell anything to someone unless you first get their attention and then build up trust. Following this process and using the Car Game On Templates will help you accomplish just that. Used properly, dealerships should experience profits equal or greater than the profits for the walk in traffic at the same dealership.