Support a process that will work best with the OEM, Dealership and Customer (an All Win Scenario).

When building an Internet sales process we must think about how we can work with the OEM, the customer and our dealership. Each play a strong role and Interact with each other however it seems dealerships fee hey have been getting the short end of the stick. With Car Game On the OEM is satisfied because we answer the customers questions swiftly and professionally– within minutes. The customer wins because they feel they have found a dealership that responds quickly, answers their questions and exceeds their expectations. The dealership wins because it has set the stage for the customer to trust them and encourage them to have dialog by phone. The templates touch the customer with a positive and lasting impression which they believe is indicative of how they will be treated once they get to the dealership.

NEXT: People selling cars at the dealership should focus on what makes them and the dealership the most money … That’s selling cars not making templates.